2025年及未来食品包装设计的趋势

2025年及未来食品包装设计的趋势，包括延长保鲜技术、品牌设计、微波加热包装需求增加，以及可持续性发展。随着即食食品需求增长，包装设计不仅要保障食品新鲜，也需迎合消费者的便利性需求。许多企业开始采用可回收材料和创新技术，以减少对环境的影响，同时提升品牌形象。
食品包装设计的基本原则仍然不变，防止食品变质和外界污染，符合消费者需求的形状与尺寸，传递产品信息，并以吸引人的外观提高货架吸引力和品牌形象。2025年以后的包装设计需要在保留这些目标的同时，应对微波容器和可持续性利用等优先考量因素，食品包装需根据不同产品（如汤品、新鲜沙拉、冷冻肉类）调整，选择合适的材料和设计，以满足各食品的特殊需求。
食品包装不仅具功能性，还是品牌的美学呈现。越来越多的制造商意识到，包装是接触新客群和讲述品牌故事的独特机会。独特的色彩、个性化设计有助于提升商品吸引力，使品牌在竞争中脱颖而出，并带来愉快的顾客体验。义大利食品新闻指出，粗体字、吸睛的字体、特殊形状和乡村风格是其中的潮流。有效的品牌包装和其他趋势密切相关，例如包装的可持续性和食品新鲜度也影响顾客对品牌的印象。
微波食品多年来为消费者提供便捷快速的选择，随着选择范围扩展，这一市场正以更快的速度增长。市场研究显示，这一市场每年增长约6%，并预计至少持续到2031年。
微波包装设计的改进将有助于支持市场增长，确保为各类食品提供良好的消费体验。除了选择适合微波的材料外，适当的盖子设计对于防止液体食物溢出也至关重要。
随着时间推移，自COVID-19爆发以来，对可持续性议题至关重要。快消品的制造商和零售商不断创新包装格式，特别是着眼于回收再利用的部分。
从消费者偏好到可持续发展目标（SDGs），对更可持续的需求持续上升。可持续的食品包装有助于减少环境中的总废物量，并降低制造过程中的能源消耗及其他资源，从而减轻气候变化的影响。

Food Packaging Design: Trends for
2025 and Beyond
What’s Next in
Food Packaging Design?
The fundamentals
of food packaging design remain the same as ever: protect food from spoilage
and the outside elements, provide a shape and size that fits consumers' needs,
communicate key information about the product, and provide appetizing
aesthetics that boost shelf appeal and elevate branding. As we explore below,
food packaging design in 2025 and beyond will face the challenge of aligning
these long-standing goals with fast-growing priorities like microwaveable
containers and sustainability.
With food
products ranging from soups to fresh salads to frozen meats, there is no
one-size-fits-all solution for food packaging. Effective food packaging design
requires recognizing which materials and features best serve the unique needs
of each individual food product.
Trend One: Promoting Shelf Life for Fresh
Foods and Beyond
Keeping food
fresh, tasting its best, and free from spoilage is always a primary goal for
food packaging. With the explosion of popularity in both fresh and pre-prepared
food products (including “grab-and-go” options and direct-to-consumer delivery
packaging), packaging design to promote shelf life is more important than ever.
More broadly,
the materials used in food packaging can directly contribute to fresher food
and extended shelf life. For example, the popular plastic PET repels
microorganisms. When food products call for additional steps to prevent
spoilage, food preservation techniques like high-pressure processing can kill
or deactivate the microorganisms that cause food to go bad. Our article here
takes a deeper look at the HPP process and how it works.
Trend Two: Refined Food Packaging Branding
Food product
packaging is not only functional but also an aesthetic representation of the
underlying brand. More manufacturers are recognizing that packaging provides a
unique opportunity to reach new audiences and function as part of an integrated
strategy for brand storytelling.
Unique,
colorful, and personalized designs can help boost shelf appeal, help a brand
stand out amongst competitors, and ultimately contribute to a satisfying
customer experience. Italian Food News provides a helpful breakdown of
stylistic trends here, including bold characters, eye-catching typography,
distinctive shapes, and rustic aesthetics.
Trend Three: A Boom in Microwaveable Food
Packaging
Microwaveable
food has offered consumers a convenient, quick food option for many years.
Today, with a rapidly expanding world of microwaveable food choices, this
product category is growing faster than ever. Market research suggests that
this market is growing at nearly 6% annually (and is expected to continue
through at least 2031).